The more, the better, and a whole dedicated

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Article is the best. An example in our case is this: 7 good source How to quickly estimate notability Make sure the first two of these are true, and ideally all three: Your company isn’t ‘run-of-the-mill’ You have significant coverage in reliable and independent sources The entity has ‘red links’ scattered throughout Wikipedia 1. Your company isn’t ‘run-of-the-mill’ This is the first and also last notability condition that has nothing to do with sources. Something run-of-the-mill can be defined as not standing out from the rest. This Wiki essay gives mostly local businesses as examples, but it can apparently be stretched quite a bit. Just check this comment on our deletion page discussion: 8 deletion page discussion The takeaway? Having the largest commercial crawler and developing a search engine is not enough to stand out for some editors. I wouldn’t expect this kind of bias in other industries, but make sure that your company stands out in yours. 2.


You have significant coverage in reliable and independent sources There’s no way you Special Data wouldn’t know about brand mentions on the most prominent news sites like The New York Times, The Wall Street Journal, The Guardian, or Financial Times. If there’s at least one article on those kinds of sites that mentions your brand in detail, you can most likely celebrate. It won’t be probably difficult to find other legitimate sources to cite on your page. 3. The entity has ‘red links’ scattered throughout Wikipedia Another indicator of having a notable brand is its occurrence throughout Wikipedia itself. These mentions are often marked in red, meaning that there’s no page for the brand yet. You can see an Ahrefs red link on a French page about backlinks: 9 red link If you click on it, it takes you to an article creation page. That’s because Wikipedia encourages contributors to create pages about “red links.” Why.




For Wikipedia to be the best encyclopedia it can be, it needs information on things that are mentioned throughout. If you’re wondering how to find these red links, Google them. Just combine the search operator site:wikipedia.org with your brand name in quotation marks. Google will retrieve all Wikipedia pages that contain the mention of your brand. 10 search operator red link It naturally also retrieves citations of your articles, so you’ll have to discard those. Unfortunately for us, it turned out that while we had quite a few red links, none of them were on the English Wiki. While the red link on the French article might have helped us establish notability on the French Wiki, it doesn’t have much or any effect on the main English one. That’s because Wikis in different languages are entities of their own (more on that later). 2. Find sources to establish notability Most of the time, you won’t be lucky enough to have an all-star source or red links to begin.