Facebook charges a 5% fee on all transactions made through its platform

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Source: eMarketer “The social networks will try to cut out the middleman... to speed up checkout, help with data collection, and improve tracking for advertisers and businesses,” Top Growth Marketing founder Jack Paxton said. “The social networks will try to cut out the middleman.to speed up checkout, help with data collection, and improve tracking for advertisers and businesses.” The greatest barrier to entry for brands on platforms like Facebook and Instagram has been the high fees, Paxton said. “Once the other platforms get more involved and competitive, I think we will see those fees come down,” Paxton added.

And that prediction has already come true. Facebook is waiving its sellers latestdatabase.com fees through June 30, 2022. Social commerce sales are forecast to jump almost $10 billion in 2022. Source: eMarketer And while the YoY growth rate could slow in the next few years, overall sales could hit nearly $80 billion by 2025. “This could be an ideal time for [marketers] to take advantage of what seems like inevitable growth,” digital and content strategist Valbona Tika said.



Content creators will become creative directors When actress Dakota Johnson became the co-creative director of sexual wellness company Maude, both she and the company said she would be more than a brand ambassador. She would be involved in product development, and would have a hand in creating a new “device,” according to a Vanity Fair article. Johnson’s “creative director” title wasn’t an entirely new one for a celebrity to hold — a New York Times article in late 2021 bemoaned a flood of celebrity creative directors including Kendall Jenner (Fwrd), Drew Barrymore (Garnier), and ASAP Rocky (PacSun).