Not only the film and television industry

shafi765@gmail.

In January this year, Stephen Chow announced an exclusive cooperation with Douyin on high-quality micro-short dramas. The two parties will jointly develop and operate the " Theater". The first micro-short drama "Golden Pig and Jade Leaf" is produced by Stephen Chow and supervised by Yi Xiaoxing. It will be launched in May Internet giants are starting to grab new territory again Giants grabbing territory‍ In the short term, it will certainly be difficult for short dramas to occupy the high ground of traditional film and television, but traditional long-form films and television are also urgently becoming "shorter". , major Internet companies are also increasing their deployment of micro-short dramas. "Aitengyou" and


traditional long-form video platforms such as bilbili and Mango TV have launched their own short drama columns and support plans, such as Tencent Video's "Shifen Theater", Youku's "Fuyao Plan", Mango TV's "Damang" plan". These traditional video platforms Malaysia Phone Number Data have adopted a compromise strategy when it comes to short dramas. Most of them are still viewed horizontally, and the duration is indeed slightly shorter than traditional dramas. Each episode is about - minutes, and the number of episodes is usually between - , but the production quality is no less than that of traditional film and television dramas. Internet giants are starting to grab new territory again Recently, Tech Planet reported that China Literature, a subsidiary of Tencent, will also launch the





"Miracle Short Drama" platform, which will subsequently become a broadcast channel for China Literature's short dramas. In addition to Tencent Video and China Literature, we noticed that searching for the "short drama" keyword at the top of WeChat will result in a new column, which is an aggregation interface of multi-platform short drama content. After clicking on the work, you will enter the short drama mini program. This shows that short dramas have been regarded as a content category by WeChat for specialized operations, and ecological portals such as WeChat Souyisou may also become important promotion positions for short dramas. The short video platform "Short Drama Base Camp" is even more radical.