H&M specially launched limited discounts

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Things to note while taking advantage of the situation Publicity planning mainly aims at accumulating brand awareness and consumer favorability. The direction must be determined according to the cultural tone of the brand and cannot blindly follow the trend. Reference case Three Squirrels launched the slogan "Chinese New Year, give away Three Squirrels Nut Gift Box". Targeting the two types of people who have gift-giving and stocking needs, they use various types of Internet .

expert accounts to conduct marketing, and focus on the New Year theme of the product. Qu has launched a number of activities, and Armenia WhatsApp Number the promotion style is close to real life, so that the products can meet the material and spiritual need. of consumers at the same time. RT-Mart's "Fireworks Literature" and the high-profile TV series "Country Love" jointly launched a Spring Festival chatter poster in Northeastern dialect, which not only increases consumers' feelings for their hometown, but also makes the public smile on the Internet and builds emotions with consumers. connect.



in China during the Chinese Spring Festival, using large discounts to stimulate purchases; it also highlighted that it was an exclusive discount for stores across the country, which gained a wave of favor from consumers. Valentine's Day takes advantage of the potential elements and direction elements: surprise, love, bouquet, confession. Direction: Explore the new ideas in long-term love life, both long-lasting and passionate surprises, and put the product into the specific situation of life as a source of freshness. Reflect and create a sense of story. Establish unique scenes for the love relationships of different groups of people, such as newlyweds, passionate love, golden weddings, long-distance relationships, ambiguities, etc., find unique themes, and integrate them with products. Pay attention to singles and promote the good life topics of singles.