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Grocery chain Lidl’s Toy Bank initiative hits the mark this festive season. The raccoon goes on a long journey to return a plushie that was dropped before it made it under the tree. Memorable and charitable. dmi video thumbnail Join for FREE to access this video . Editor’s bonus... Apple Editor Emma gets the final say with her own choice for this year: Apple’s flawless combination of message, tone, execution digital and handcrafted, and product placement in the story of an unhappy employee and her unhappier boss. They even managed to sneak in The Beatles!


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