Ultimately, creators need to keep up with cultural trends

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In addition to entertainment, TikTok is also an information platform, which is why Gen Z turns to it for research, such as finding directions, seeing places, and even sounding out a healthcare professional for their next appointment. Source: Google Play However, the search engine within TikTok doesn’t seem to offer the best experience.

If you work with SEO, you probably already know a few updates: improved match focus, understanding of search intent, and the arrival of neural language processing. All of this represented Mobile Phone Number big steps in the way Google Search delivers content to the user. Now, with its hegemony threatened by TikTok and Instagram, the company is looking for even more innovative ways to deliver what we are looking for, increasingly related to videos and images.




Some of them are multisearch, scene exploration and… short videos! Google multisearch, scene exploration and short videos on Google Through the multisearch tool, it is now possible to point your cell phone at an object and find a product that is the same or similar for sale. Now, Google wants to go ahead and tie that functionality to local businesses.