Different buyers have different

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need at the right time to drive a purchase. ONU - a goal that is often easier said than done after those purchases are made. Let's take a closer look at some of the challenges affecting tech marketers. priorities and processes One factor that has a huge impact on technology marketing is that today's buyer journey is more unpredictable than ever. Technology products and services aren't necessarily one-size-fits-all. Naturally, each buyer has their own priorities and agendas that influence selection criteria and research methods.


This variability allows marketers to anticipate the needs of individual buyers and provide helpful content that drives each consumer toward a purchase, even when they access information  Special Database on brand-owned media channels. becomes difficult. Behavioral trends also indicate that Millennials travel a different type of buyer journey. For example, Centerline Digital's John Lane says that millennials in the market aren't searching for "XYZCompany" as much as they are searching for products and solutions directly. Not only do you need to create high-quality content that captures their attention and provides the insights and information they seek, but you also need to ensure that your content appears at the exact time and on the exact platform they prefer. You also need a strong promotional strategy. Stages of the buyer's journey.






Handpicked related content: What to do when the buyer’s journey isn’t linear (Tip: It’s never linear) Rich information channels complicate communication Of course, getting your audience to discover your content is no small feat, given the number of communication channels available to find useful and trusted technical advice, not to mention the right time and place. Today, buyers are exposed to dozens of competing information sources, from posts on social media newsfeeds to advice from other consumers and third-party product reviews shared on YouTube channels, personal blogs, etc. You can tap with your finger. Additionally, the messages delivered in many of these media are often outside of a brand's control, making it difficult for businesses to overcome the negative perceptions their audiences may encounter in search. Adding to the complexity, buyers' media preferences are often