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Summer 2020 with the aim of containing the migration towards a strongly trending social network: Tik Tok. Reels are videos lasting 15 or 30 seconds of which you can edit both the music, choosing it from the one proposed or recording a personal one, and the graphic effects, resulting from the more traditional Stories filters or the more demanding ones which include reality increased, in short, space can be given to creativity.

This format also has a dedicated section in the feed layout, but also a small space in the Explore section, and the main metric to keep an eye on when considering viral content, as for almost all the proposed formats, is the number Job Function Email List of views and engagement it produces. Instagram Marketing for B2B: 3 rules before starting Despite the unstoppable success of recent years, Instagram cannot yet be considered the best.



Channel for converting in B2B, but it can be used to create brand awareness , positioning , communicate the more human sides of your business online , all elements that complete the image and values ​​of the company. Having said this, there are some rules to keep in mind for doing B2B Instagram marketing without an epic fail: 1. Strategy and editorial plan First of all, it is essential to plan an ad hoc strategy.