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To see those shoes in action. If you’re after that cheesecake recipe, you’re also much more likely to follow video-based instructions—not only is it highly appetizing, but it also puts each step in the right perspective. The interest in video content is. The pandemic alone has pushed this trend forward, as % of marketers agree that the health crisis has made videos much more relevant for their campaigns. In , video ROI was also staggeringly higher than in previous years, as now % of marketers reported a positive.

ROI for their videos compared to only % from : wyzowl state of video roi Credit: HubSpot & Wyzowl Besides, producing and editing quality videos today is far more affordable and easy to master. Even if you’d like to learn marketing in home conditions, all you need is a good philippines photo editor phone camera, a tool like DaVinci Resolve, and you’re in business. The result? The rise of video content creation to strengthen your digital marketing strategy. . All eyes on inbound The pandemic and the resulting increase in remote work have both elevated the phenomenon known.



As screen fatigue. Naturally, too many Zoom meetings and too much time interacting via digital outlets have made people less tolerant of pushy, interruptive content. To meet customer expectations, inbound marketing has stepped in to save the day. impact inbound vs. outbound marketing Credit: Impact Plus Even before , people’s interest transitioned more to value-driven content that educates and entertains rather than intruding with ads and pop-up offers. The health crisis only strengthened this shift, with people leaning more towards brands.